AI solution providers use our insights to focus resources on where the market is today
AI solution providers are in the most competitive market ever. Their investments of time and money in product, marketing and advertising and positioning must be focused on the nearest term opportunities for growth. Their market facing effort must focus on the places where potential buyers or users are most ready to listen and adopt. Being ahead or behind the market’s plans leaves open a competitive window for others.
AI Advantage Assessment research is must-have for AI tech and service providers because it shows them where the marketing-market segments are TODAY in terms of AI adoption and AI plans.
Our research provides the most accurate, detailed and segment-able insight into where marketers are today in terms of AI adoption and plans for trial.
Hundreds of marketers have provided insight into their AI usage and plans on >120 marketing use cases through the AI Advantage Assessment. They’ve ranked their current level of adoption on use cases by Not Yet / Not Familiar, Planning to / Infrequently, Increasingly, and All the time.
Product managers, advertising planners and product marketers use this insight to win share and earn momentum because they see the user trends and find the segments they they need to win.
AI Advantage Assessment 