AI Advantage Assessment (AAA) is focused on what use cases marketers are deploying AI for and how intensely they are doing so. But for each Marketing discipline, the assessment asks which AI tools stand out to marketers as being particularly useful.
OpenAI was the most mentioned tool, by far. Ok, not really unexpected or revealing ;-(
What is interesting is how quickly the recommendations from marketers are changing month by month and how different “classes” of marketers recommend different tools (I’ll save data about the diversity of tools recommended (68)) for a different post.
- AAA classifies marketers into 5 equal sized buckets from Starter to Expert. And the tools recommended by the two most novice categories were quite different from those in the more advanced adoption categories.
- Of course, the AI tools mentioned by discipline (e.g. content marketing, PR&AR, marketing analytics) were different.
- Finally, these platform vendors are seeing their rate of recommendation change significantly in the last 2 months vs. the first two months we were collecting results
If you’re trying to understand these market segments and momentum, send me an email crowleyconsultingbc@gmail.com
AI Advantage Assessment 
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